UI/UX Design

E-commerce Platform Redesign

A complete overhaul of an e-commerce platform resulting in 40% increase in conversion rate and improved user experience.

Duration: 3 months4 Technologies

Challenge & Solution

Challenge

The existing e-commerce platform had a high bounce rate and low conversion rate due to poor user experience and outdated design. Users found it difficult to navigate and complete purchases.

Solution

We redesigned the entire platform with a focus on user experience, implementing modern design patterns and optimizing the purchase flow.

Process

User Research

2 weeks

Conducted user interviews, surveys, and analyzed user behavior data to identify pain points.

UX Design

4 weeks

Created user flows, wireframes, and interactive prototypes focusing on key user journeys.

UI Design

4 weeks

Developed a modern, cohesive design system and implemented it across all platform pages.

Development & Testing

6 weeks

Implemented the design and conducted extensive user testing and A/B testing.

Results

40% increase in conversion rate

35% reduction in bounce rate

50% improvement in mobile engagement

25% increase in average order value

Project Details

Technologies

design

Figma for design system

Adobe Creative Suite

User testing tools

A/B testing platform

Analytics integration

frontend

React with TypeScript

Next.js for SSR

Tailwind CSS

Framer Motion

React Query

backend

Node.js with Express

MongoDB for data storage

Redis for caching

Stripe for payments

AWS S3 for media

Key Metrics

Conversion Rate

40%↑

Bounce Rate

35%↓

Mobile Engagement

50%↑

Order Value

25%↑